Música & Mercado magazine emerged in 2001 to encourage innovative and enthusiastic thinking towards the improvement of musical instruments and professional audio equipment segment.
Ten years later, the publication is established as the main source of information in this market throughout 21 countries. Besides being known for the magazine Música & Mercado Brazil Music & Mercado in Spanish, the Musica & Mercado websites, Musictube.me and Violão Pro allowed the publishing company Musica & Mercado to become a global benchmark for its efforts to expand opportunities Music Business.
One example is the Music Show, held in various cities in Brazil, to connect suppliers with shop and retail owners, mobilizing the market economy and opening unexploited market shares and the discussion of important issues about the sector. It has also established Global partnerships with Musikmesse, NAMM and Music China, and even with the Datafolha Institute, a research Institute which has been annually conducting a Top of Mind Brand Awareness Market research thus stimulating healthy competition and strategy based on reliable numbers about the industry.
Music & Mercado ultimate goal is to stimulate business, to promote the sector, to provide useful and accurate information, to gather people and to spread knowledge. After all, suppliers, distributors, retailers and consumers, are all part of a larger community that strives to make a difference: the Music community.